Missed opportunity. That’s what many nonprofits experience when it comes to Planned Giving. They likely have donors who — if informed, encouraged, and guided — would seriously consider a significant bequest. The average charitable bequest in the U.S. is...
Behind every planned gift there’s a story worth telling. I was reminded of this recently when I came across three articles that highlighted planned gifts by alumni to the colleges that had shaped their lives and careers. One featured a retired investment portfolio...
Date: Thursday, Feb. 25, 3 p.m. ET If you’ve got a Planned Giving program, you need to promote it on your website. But what belongs? And what doesn’t? How do you know what’s right? You can start by borrowing ideas from those who get it right. Join me on Thursday, Feb....
Comedian Milton Berle once deftly stated “If opportunity doesn’t knock, build a door.” For nonprofits looking to boost fundraising efforts, that door is an effective Planned Giving program. The opportunity for donors to come knocking is immense. Russell James, the...
You don’t need a big budget to successfully market a Planned Giving program. You just need a smart strategy — and the discipline to be consistent. Join me for a free, 45-minute webinar that will help you build a successful Planned Giving marketing...
