Blog | Planned Giving Accelerator

Planned Giving Accelerated: How a Local Nonprofit Landed $2.2 Million in Bequest Commitments in 2021

Dec 8, 2021

Early last year, Cheryl McCormick, CEO of Athens Area Humane Society, decided to invest $1,195 to join my first class of Planned Giving Accelerator. Cheryl had previously taken a course in Planned Giving, but ended up paying A LOT to get very little real-world advice....

Planned Giving Isn’t the Death Conversation

Oct 13, 2021

The approach of Halloween offers a timely opportunity to address a scary topic for many nonprofits thinking about Planned Giving. Death. The pervasive myth that Planned Giving requires “the death conversation” prevents a lot of fundraisers from having meaningful...

Busting the Myths of Planned Giving

Sep 17, 2021

When I talk to fundraising pros, I ask how comfortable they are with Planned Giving. Too often, the answer I get is – not very. But it doesn’t take long to boost those comfort levels considerably. All I need to do is systematically blow up the series of insidious...

Acknowledge Every Donation, No Matter How Small

Sep 9, 2021

Incorporating gratitude into all of your fundraising efforts will make them more successful.

5 Reasons Why Wills Are Your Easiest Path to Planned Giving Success

Sep 3, 2021

Here are my top 5 reasons why nonprofits should be encouraging donors to make a gift through their wills.

Planned Giving and The Postal Worker Next Door

Aug 25, 2021

Assumptions – particularly about who constitutes a strong potential Planned Giving prospect – can stand in the way of real progress.

Optimizing Your Site to Support Your Planned Giving Program

Aug 19, 2021

Your nonprofit may be missing major opportunities with planned gifts. Design your website to support your Planned Giving program and tap into that revenue.