Power of Planned Giving
Looking for advice on Planned Giving?
Here are some resources to help you get started, refine your strategy, or get better results.
This Planned Giving Website Gets It Right. Here’s How Your Site Can, Too
Your website needs to be a welcome mat to potential donors. That’s especially true if you’re marketing a Planned Giving program.
Write The Next Chapter To Your Planned Giving Success
Behind every planned gift there’s a story worth telling.
Webinar: 5 Planned Giving Websites That Set the Standard
Join me on Thursday, Feb. 25, at 3 p.m. ET for a free, 45-minute webinar where I’ll highlight five effective Planned Giving websites and explain why they work.
Nonprofits Are Leaving 90% of What’s Available Through Planned Giving on the Table
Russell James, the researcher at Texas Tech University, estimates nonprofits are losing out on as much as 90 percent of what’s available to them through planned gifts simply because they’re not promoting planned gifts.
January
Webinar: 5-Minute Marketing for Planned Giving
You don't need a big budget to successfully market a Planned Giving program. You just need a smart strategy -- and the discipline to be consistent. Join me for a free, 45-minute webinar that will help you build a successful Planned Giving marketing strategy. This...
Planned Giving Myth: It Will Hurt Your Other Fundraising
Many fundraisers shy away from Planned Giving because they worry that it will hurt their other fundraising efforts.
But what if I told you that a Planned Giving program will help you raise more money through annual giving?
Planned Giving Myth: Planned Giving Is Complicated
Many fundraisers assume that successful Planned Giving programs have to offer donors a number of different options, such as charitable lead trusts and charitable remainder trusts. This is not true. In fact, you can have a very respectable PG program by focusing only...
Planned Giving: A Win-Win for Your Organization and Your Career
Gaining expertise in Planned Giving will broaden your career and put you ahead of your peers.
Planned Giving Myth: Planned Giving Requires Expensive Experts
Many organizations believe that Planned Giving requires a lot of technical expertise. In turn, they think they need to have experts on staff or hire expensive outside help to get started. But that’s so not true! You don’t need a lawyer on your staff or on retainer....
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