Comedian Milton Berle once deftly stated “If opportunity doesn’t knock, build a door.” For nonprofits looking to boost fundraising efforts, that door is an effective Planned Giving program. The opportunity for donors to come knocking is immense. Russell James, the...
You don’t need a big budget to successfully market a Planned Giving program. You just need a smart strategy — and the discipline to be consistent. Join me for a free, 45-minute webinar that will help you build a successful Planned Giving marketing...
Many fundraisers shy away from Planned Giving because they worry that it will hurt their other fundraising efforts. But what if I told you that a Planned Giving program will help you raise more money through annual giving? I’ve been doing Planned Giving since 1997 and...
Many fundraisers assume that successful Planned Giving programs have to offer donors a number of different options, such as charitable lead trusts and charitable remainder trusts. This is not true. In fact, you can have a very respectable PG program by focusing only...
