“Assume nothing” is a common mantra among journalists. It also applies to Planned Giving. Assumptions – particularly about who constitutes a strong potential Planned Giving prospect – can stand in the way of real progress. I was reminded of this lesson when I was...
We’re excited to share this guest contribution by Murad Bushnaq, the founder and CEO of Morweb, who has some excellent advice to share on how to market your Planned Giving program on your website. By Murad Bushnaq Planned Giving is the result of a strong...
There are some instructive parallels between Planned Giving and your local gym. There are the New Year’s resolutioners who have a burst of activity for a few weeks, only to never be seen again. Then there’s the fits-and-starts crowd who show up for brief stretches...
A few weeks back as I was considering upcoming webinar topics, I tentatively titled one of them, “Post-Pandemic Planned Giving.” Good thing it was tentative. In the time since anything resembling a post-pandemic world seems to be fast slipping away. The emergence of...
My message this week is simple and to the point. “Where there is a will, there is a way.” As the evangelist for Planned Giving, I’m referring to people creating or updating a will – which paves the way for including a planned gift to support your organization. The...
