Most direct mail fundraising appeals follow a well-tested set of rules that are influenced by decades of data. Planned-giving appeals are different. While most fundraising letters aim to persuade readers to make an immediate gift, that isn’t true of planned-gift...
Smart fundraisers understand the importance of timing. They know there are times when it’s appropriate to ask for support, and times when it’s important to just listen and offer help. For fundraisers who oversee Planned Giving programs, now is a time to listen. As we...
