Many fundraisers assume that successful Planned Giving programs have to offer donors a number of different options, such as charitable lead trusts and charitable remainder trusts.

This is not true.

In fact, you can have a very respectable PG program by focusing only on bequests – or gifts by will.

For donors, it’s an easy-to-understand ask – and it’s something they can accomplish on their own when they’re putting together their wills.

With Planned Giving Accelerator, I’ll show you how to market gifts by bequests – and how to talk to your donors about them with warmth and humanity.