Many fundraisers shy away from Planned Giving because they worry that it will hurt their other fundraising efforts.

But what if I told you that a Planned Giving program will help you raise more money through annual giving?

I’ve been doing Planned Giving since 1997 and I’ve frequently seen donors give more after they’ve given money in their will.

Why is that?

Because they feel closer to you after putting your organization alongside their spouses, children, and grandchildren.

Watch the video below to learn more.

And check out the full Planned Giving Myths video series.