The approach of Halloween offers a timely opportunity to address a scary topic for many nonprofits thinking about Planned Giving.


The pervasive myth that Planned Giving requires “the death conversation” prevents a lot of fundraisers from having meaningful conversations with their most loyal donors.

As a result, many donors don’t understand the impact of including their favorite nonprofits in their estate plans.

During my Oct. 21, 3 p.m. EDT webinar, “Don’t Fear the Reaper: Planned Giving Isn’t the Death Conversation,” I’ll slay that myth and provide advice on how to:

  • Discuss Planned Giving in terms that put your donors at ease.
  • Structure your Planned Giving program so your conversations are simple.
  • Identify your best prospects for planned gifts, so you’re talking to the right folks.

I’ll also leave plenty of time to answer your questions.

There’s no need to fear the reaper – or the dreaded D-word.

Register now.