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Secure Your Church’s Future with Planned Giving
The roof leaked at the small church on Long Island. Not only that, but AC kept going on the fritz. If the congregation wasn’t dodging drops of water on rainy days, they were soaking in sweat during the hot summer sun. The parish had launched a fundraising campaign to...Endowment Building 101: How a College Secured its Future through Planned Giving
“Planned Giving saved our ass.” That was the blunt and welcome feedback I got from the chief fundraiser at a small New York college in the aftermath of the 2009 Great Recession. During that devastating financial crisis, many colleges saw annual giving fall through the...Let’s Build a Planned Giving Program for Your Small- or Mid-Size Nonprofit
Most financially successful nonprofits aren’t funded exclusively through annual giving programs or foundation and government grants. Instead, they rely on a secret weapon: Planned Giving. These savvy nonprofits have learned they can achieve long-term, diversified...10 Ways to Create an Effective Planned Giving Appeal
Most direct mail fundraising appeals follow a well-tested set of rules that are influenced by decades of data. Planned-giving appeals are different. While most fundraising letters aim to persuade readers to make an immediate gift, that isn’t true of planned-gift...It’s Not the Time to Ignore Planned Giving Donors
Smart fundraisers understand the importance of timing. They know there are times when it’s appropriate to ask for support, and times when it’s important to just listen and offer help. For fundraisers who oversee Planned Giving programs, now is a time to listen. As we...Get email updates on new posts and resources about Planned Giving
